According To New Research Men Don’t Shop Online As Much As Women
Survey claims that women like shopping online more than men, but men still prefer bricks and mortar shopping.
Seeing and touching items is more important for men, apparently. According to newly released study by tech shopping consultancy, First Insight, the female of the species are increasingly more likely to rely on the internet to make purchases, while men still prefer to shop at brick and mortar stores. Another key revelation is that men are apparently less likely than women to spend time comparing prices online before they buy.
Women prefer shopping to men according to new research. Who knew?
Our survey said
Of the 1,000 participants surveyed, only 20% or 200 of the men said that they routinely shop on line as whereas 40% of women do so on a frequent basis. Unsurprisingly perhaps though, 40% of women prefer to use mobile devices such as their phone when they do shop online but only 22% men do.
But why do 44% of men prefer to shop in the real world?
Destination drivers
Well, First Insight claim it’s because 44% of men want to touch and feel a product. “Men are destination drivers. … They go in stores to touch and feel,” said Greg Petro, CEO and founder of First Insight.. “They like to a execute deal [at stores] and then bring items home with them.”
“The data has unearthed a significant gender gap between how men and women shop and make purchase decisions, Petro continues, “These new disruptive technologies and the growth of discount retailers are making the majority of shoppers more price-sensitive. The fact that men are less inclined to shop online overall and prefer to go in-store is a significant finding, particularly as retailers consider how to align their in-store selection and pricing to meet consumer appetites.”
First Insight’s findings are based on a targeted sample of 1,000 respondents in Las Vegas, USA. The survey was fielded in December of 2017, and was completed through proprietary sample sources amongst panels who participate in online surveys.
According to newly released study by tech shopping consultancy, First Insight, the female of the species are increasingly more likely to rely on the internet to make purchases, while men still prefer to shop at brick and mortar stores. Another key revelation is that men are apparently less likely than women to spend time comparing prices online before they buy.
Of the 1000 participants surveyed, only 20% or 200 of the men said that they routinely shop on line as whereas 40% of women do so on a frequent basis. Unsurprisingly perhaps though, 40% of women prefer to use mobile devices such as their phone when they do shop online but only 22% men do.
But why do 44% of men prefer to shop in the real world?
Well, First Insight claim it’s because 44% of men want to touch and feel a product. “Men are destination drivers. … They go in stores to touch and feel,” said Greg Petro, CEO and founder of First Insight.. “They like to a execute deal [at stores] and then bring items home with them.”
“The data has unearthed a significant gender gap between how men and women shop and make purchase decisions, Petro continues, “These new disruptive technologies and the growth of discount retailers are making the majority of shoppers more price-sensitive. The fact that men are less inclined to shop online overall and prefer to go in-store is a significant finding, particularly as retailers consider how to align their in-store selection and pricing to meet consumer appetites.”
First Insight’s findings are based on a targeted sample of 1,000 respondents in Las Vegas, USA. The survey was fielded in December of 2017, and was completed through proprietary sample sources amongst panels who participate in online surveys.
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